Recently, the results of the 16th National Undergraduate Advertising Arts Competition (Tibet) and the 10th Sichuan Undergraduate Advertising Arts Competition were announced, and SCIT students secured two first prizes, one second, one third, and two excellence awards.
The competition is guided by the Higher Education Department of the Ministry of Education and co-organized by the Teaching Guidance Committee for Journalism and Communication in Higher Education and the Advertising Education Committee of the Chinese Association of Higher Education. It is one of the 84 subject competitions of the Ministry of Education and ranks tenth in the subject competitions. Since 2005, the competition has been held continuously for 19 years. There were more than 18000 entries in National Undergraduate Advertising Arts Competition (Tibet), and a total of more than 100 colleges and universities in the province participated in the competition.
In recent years, Sichuan Institute of International Technology has actively promoted the development of five virtues in education, comprehensively creating a campus culture based on aesthetic education, and integrating aesthetic education into all aspects of the institute. These results mark a new breakthrough in the institute's aesthetic education efforts. It will take this as an opportunity to continue encouraging students to participate in professional subject competitions, and adhere to the principles of promoting learning through competitions, promoting teaching through competitions, and integrating competition and teaching. It will combine professional practice with subject competitions to further stimulate students' creativity, practical ability, and artistic appreciation.